AMC Resources

Association Management covers a whole range of activities from simple membership administration to complex strategic issues. It is therefore important that any association considering using an AMC carefully defines where they fall in this spectrum – and chooses an AMC with the right profile and experience.

Some AMC’s have invested heavily in a membership management capability, becoming able to deal with large membership organisations efficiently and effectively. This will usually involve use of expensive but excellent purpose designed software.

Others will show a track record leaning more towards moving associations towards specific goals, others again will have PR and lobbying expertise.

Although some AMC’s do indeed span the whole range of service it is well worth the client understanding the risks and investment in the AMC profile – this may go a long way towards understanding pricing structure.