That Certain Something
In looking for an AMC do leave some room to be guided by your instincts. It is likely that, from a number of candidates who tick all the right boxes, one will have that certain something which is right for your association. Once all the objectivity is in place (and make sure it is first!) allow ‘gut feel’ to have a say.
Associations need to bring professional efficiency as a matter of course. BUT – ultimately Associations are often about groups of friendly people sharing an enthusiasm – finding this in your AMC will really start to add value for your members.
